Custom greeting cards
If you’re running a small to medium sized business, a great way to maintain good relations with clients, suppliers and partners is to create and send out your own custom branded greeting cards. Some may think its a thing of the past, however they can be something unexpected and well received.
Here are our top three tips for using the power of print to stand out this holiday season:
1. Be prepared
Have a think about what will differentiate your brand in the minds of your clients. Do you have a beautiful garden or grounds that you can capture in a series of photo cards? Are your staff your best front-line asset? A friendly and fun team shot might be the way to go. With a high-quality ink jet printer and ink cartridges, you can print on glossy or matte card stock and make sure that your festive photograph looks just right.
2. Customise and make your brand the hero
There’s no point custom-printing holiday cards if they aren’t personalised. Make sure that your photograph or cover really tells the story of the year your brand has had. A little ‘thank you’ sentiment goes a long way during the holiday season, which is usually the conclusion of a year in people’s minds.
Incorporate your company branding into the design of the card. Aside from your logo you might like to use your company colours in the printed text or the design on the back of the card.
Many people write their Christmas message and signature in a type font and print it but this is not the best approach. It detracts from the personalisation of a custom-printed card when you have a printed message only. Of course, you can print a generic message but adding a touch of handwriting and a personalised message will be appreciated by the recipient, so make sure you leave enough room to write a special message of gratitude.
3. Leverage relationships
No longer does everyone receive a card from the boss, so probably best to delegate the card writing to the staff who deal with the client on a regular basis. They will be able to include messages about the value that the client or supplier has offered over the past year.
The beauty of printing your own cards is that you can focus on getting it right, and there is no risk that you will run out of stock. Send greetings to all your key clients and business partners this year and participate in a tradition that’s as uplifting as Christmas lights and Christmas dinner.